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R. Gordon Talley's clients are nonprofit organizations dedicated to fulfilling their missions in the midst of new challenges. We help them articulate and convey their successes and needs. But the comparison ends with those sweeping statements. The variety of contexts, styles, methods, challenges, and specific tasks is remarkable.
Harvard Medical School
Gordon conceived and wrote the case for the ongoing $35 million campaign for student scholarships. Harvard’s graduates are entering the profession with a staggering debt load, often exceeding $80,000. As a consequence, fewer new doctors are choosing general practice, research, or teaching careersa fact that does not bode well for the future of medicine. This case focuses on students and what attracted them to devote their lives to caring. The message: we must keep their idealism alive.
Museum of Science
Gordon helped the Museum create a communications plan for its current campaign. He also contributed to the case statement, wrote the feasibility study case, and created materials to promote the Museum Council, a membership group of young professionals interested in science and technology.
Dana-Farber Cancer Institute
The Dana-Farber Development program and the Jimmy Fund generate $90 million annually, a level of effort that demands efficient marketing and communications. Gordon conducted a fundraising communications audit, recommended new vehicles and procedures, and created materials for the leadership level of the Annual fund, gift planning, and acknowledgments.
Massachusetts Audubon Society
Gordon wrote the case statement for MassAudubon's $6 million Drumlin Farm campaign, now in production. A working farm puts people in the conservation landscape, linking land and people while teaching how to balance man's presence in nature.
Buckingham Browne & Nichols School
Gordon developed the format and wrote the case statement for BB&N's $26.5 million campaign. The brochure, designed by Matt Ralph of Plainspoke, used unusual binding techniques to help the reader get closer to the school and its case.
Sudbury Valley Trustees
Gordon conducted SVT's first-ever communications audit, reviewing strengths and weaknesses of current materials. His recommendations for new materials and working practices will set the stage for fundraising and membership expansion of this successful land trust.
The Constellation Center is a new performing arts complex to be built in the high-tech community of East Cambridge, Mass. Conceived from a research and development perspective, it promises to create and unsurpassed audience experience by bringing new technologyand new understanding of classical technologiesto bear on the presentation of music and performing arts, cinema, and digital arts. Gordon created fundraising materials and a communications plan.
University of Rochester Medical Center
Rochester, New York
URMC’s successful Campaign for Discovery ended in 1999two years ahead of schedule. Consequently, they are moving to advance the Medical Center’s long-range plan for increased investment in biomedical research. Gordon prepared materials for the effort, which include collateral support of alumni and Rochester-area events and an on-demand brochure that will be tailored for individual donors. He also created an overall communication plan and consulted on video and other components.
Andover has just successfully completed the $200 million Campaign Andover. Together with our colleague Matt Ralph of the design firm Plainspoke, and working closely with counsel from Marts & Lundy, Gordon produced its case statement and advised on overall campaign communications strategy.
Boston Symphony Orchestra
At $130 million, the BSO 2OOO campaign was the largest comprehensive campaign ever for an orchestra. Gordon wrote both Boston and Tanglewood case statements, audited publications, executed a communications plan for the duration of the campaign, and coordinated hiring of communications staff. He was contributing editor to Campaign 2OOO Update, the campaign newsletter. The BSO 2OOO visual identity and materials were created by Plainspoke.
Massachusetts College of Art
The first project in creating the case for a major gifts program at MassArt was an information packet for trustees outlining the vision, competitive context, and immediate goals. Gordon has also contributed the white paper for the campaign.
Massachusetts Institute of Technology
MIT asked Gordon to prepare the working paper for the arts, a circulation draft of the case and goals of the $25 million arts component of a $1.5 billion campaign.
Tuck School of Business, Dartmouth
Hanover, New Hampshire
The Executive Education Program sought a totally new approach to recruitment targeted at top corporations. Working with designers at Corey McPherson Nash, Gordon wrote the overview, setting the themes and argument for all programs, as well as specific materials for the Tuck Executive Program and Global Leadership 2020. The copy also forms the basis for the Tuck Executive Education Web site.
Public Media Foundation: Scribbling Women
Gordon designed and managed the production of a multimedia education kit as a classroom companion to the PMF's Radio Play series, "Scribbling Women." He was also the architect of an interactive Web site for students and classroom teachers supported by a Corporation for Public Broadcasting grant. He serves on the project's national advisory committee.
Portsmouth Abbey School
Portsmouth, Rhode Island
Gordon provided support for the preparatory stages of a campaign, including convening a "Campaign Cabinet" of faculty and administration to explore how external forces are affecting the traditional Benedictine mission of the school. He also prepared a concept paper for circulation to faculty, alumni, and others as well as a gift planning brochure. Revisiting the original concept paper following reports from architects and the Chicago consulting firm Grenzebach Glier & Associates, Inc., Gordon revised it for use in a feasibility study.
The Redwood Library and Athenaeum
Newport, Rhode Island
America's oldest circulating library, the Redwood engaged Gordon as transitional campaign counsel, laying out the case for new programming and facilities in a white paper and helping to hire ongoing fundraising direction.
Institute for Education and Research
A collaboration of Harvard Medical School and the teaching hospitals associated with Beth Israel Deaconess Medical Center, the IER needed a series of donor-oriented materials introducing the Institute. Gordon prepared a Q&A about the program and a concept paper that was circulated internally to trustees and administration outlining a future campaign.
R. Gordon Talley
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Cambridge, MA 02139-3960
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